Job ID 20143
Experience 2 Years
Qualifications Bachelor’s Degree
Join our team as an Amazon Marketplace Executive, where you will play a pivotal role in implementing product listing and Pay-Per-Click (PPC) media strategies for our Amazon-based brands. Your responsibilities will include coordinating, understanding, managing, and supporting initiatives aimed at boosting Listing Ranking and running multiple successful PPC campaigns.
- Optimized Listings: Create and enhance Amazon listings with a focus on proper SEO, content, images, and A+ content, including A/B split testing.
- Amazon PPC Management: Oversee Amazon PPC advertising across various brands/accounts.
- Campaign Success: Strive to achieve campaign objectives, including increased website visits, sales, and purchase frequency.
- Campaign Types: Handle various campaign types, including Sponsored Ads, Sponsored Brands, Sponsored Display Ads, Amazon Attribution, and Video-in-Search (VIS) Ads.
- Campaign Optimization: Test different campaign types to improve ad-spend efficiency, such as phrase, broad, and exact match.
- Issue Resolution: Troubleshoot advertising challenges like profit loss, low returns, and high ACOS (Advertising Cost of Sale).
- Budget Management: Effectively manage campaign budgets and adjust bids to optimize return on investment (ROI).
- Keyword Management: Extract negative keywords and monitor keyword bids, daily and monthly budget caps, impressions, click-through rate (CTR), conversion rate, and other critical account metrics.
- Utilize Tools: Employ third-party software tools like Helium10 and Jungle Scout for product research, keyword analysis, competitor assessment, and PPC advertising insights.
- Alignment: Ensure alignment of marketing efforts with organizational goals.
- Communication: Keep the team and management informed about project progress, timelines, and results.
Skills & Requirements:
- Proven experience of 2+ years in Listing Optimization and Amazon PPC Management, preferably with Private Label experience.
- Proficiency in Amazon SEO and a solid understanding of digital marketing concepts and trends.
- Ability to work independently with minimal supervision.
- Strong English writing skills.