We are seeking a highly motivated and experienced ASO specialist to join our team at Bahria Town office. The ideal candidate should have at least 1 year of experience in ASO and a proven track record of optimizing and promoting mobile apps.

Responsibilities:

• Collaborate with the marketing team to plan and execute ASO campaigns
• Monitor and analyze app performance metrics, including downloads, reviews, and ratings, to identify areas for improvement
• Work with the development team to ensure that the app is technically optimized for ASO
• Implement ASO strategies to increase app visibility and drive organic downloads
• Keep up-to-date with the latest ASO trends and best practices
• Conduct keyword research and optimize app metadata (title, description, screenshots, etc.) for better visibility and search ranking in app stores
• Develop and implement a content strategy that aligns with the overall ASO goals
• Utilize A/B testing to optimize app store listings
• Regularly analyze competitors and industry trends to stay ahead of the curve

Requirements:

• Understanding of mobile app development is a plus
• Strong understanding of app store optimization techniques and principles
• Strong understanding of A/B testing principles
• Experience with mobile app analytics tools such as Sensor Tower or Mobile Action
• 1+ years of experience in ASO
• Excellent analytical and problem-solving skills
• Strong communication and team-working abilities
• Experience in creating and executing a content strategy

If you’re passionate about ASO and want to work with a dynamic team in a fast-paced environment, we want to hear from you! Apply now and let’s work together to drive app success.