We are in search of an ASO (App Store Optimization) Expert who will be responsible for enhancing the visibility and ranking of our mobile app in various app stores, including Google Play Store and Apple App Store. The ASO Expert will optimize the app listing’s various elements to drive downloads, engagement and improve user satisfaction.

Job Responsibilities:
• Identify areas of improvement by monitoring and analyzing app performance metrics such as downloads, reviews, and ratings.
• Develop and execute ASO strategies to increase app visibility and drive organic downloads. • Ensure that the app is technically optimized for ASO in collaboration with the development team.
• Stay up-to-date with the latest ASO trends and best practices.
• Plan and execute ASO campaigns with the marketing team.
• Conduct keyword research and optimize app metadata (title, description, screenshots, etc.) to improve visibility and search ranking in app stores.
• Develop and execute a content strategy that aligns with the overall ASO goals.
• Utilize A/B testing to optimize app store listings.
• Analyze competitors and industry trends regularly to stay ahead of the curve. Job

Requirements:
• Experience with mobile app analytics tools, such as Sensor Tower or Mobile Action.
• Strong knowledge of A/B testing principles.
• Experience in creating and executing a content strategy.
• Thorough understanding of app store optimization techniques and principles.
• Excellent analytical and problem-solving skills.
• Strong communication and teamwork abilities.
• Understanding of mobile app development is a plus. If you are enthusiastic about Google Play Store optimization and seeking an opportunity to make a significant impact, we encourage you to apply for this position.

Position: App Store Optimization Expert (ASO)
Location: Bahria Town, Lahore