
Assistant Brand Manager required in karachi
Full time On-site @Unilever posted 4 weeks ago in Administration , in Food & Beverages , in Manufacturing ShortlistJob Detail
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Job ID 13593
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Experience 2 Years
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Gender MaleFemaleTransgender
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Industry Manufacturing
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Qualifications Bachelor’s Degree
Job Description
Unilever is committed to making sustainable living commonplace, and as an Assistant Brand Manager, you will be part of our purpose-driven business. Joining our world-class marketing organization, you will have the opportunity to work with globally recognized brands that have a meaningful purpose. We are seeking individuals who share our vision and have the skills to develop strategies, implement integrated brand mixes, and lead cross-functional teams in product launches and other initiatives.
Job Summary:
- Take the lead in all promotional activities associated with the brand.
- Manage the stock pipeline for any pricing or packaging changes.
- Develop and execute consumer promotions.
- Oversee the brand operations of your portfolio.
- Conduct competitor analysis, including shadow costing, benchmarking with R&D, and creating product improvement plans.
- Develop the portfolio strategy aligned with the overall category strategy.
- Analyze the building blocks for forecasted growth.
- Conduct in-depth analysis of product attributes and consumer value drivers (CVDs).
- Develop packaging and SKU strategies.
- Gather market insights related to consumers, customers, and competitors, and share them with the broader team.
- Analyze brand financials and develop interventions to improve profitability.
Key Requirements:
- Minimum of 2-3 years of relevant experience.
- Experience in innovation management and delivery.
- Strong project and budget management skills.
If you are passionate about creating a positive impact through purposeful brands and possess the necessary experience and skills, we invite you to apply. Please submit your resume along with a cover letter highlighting your qualifications and your alignment with Unilever’s purpose and values.
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