Brand Manager Sav your job in karachi

Full time On-site @Gaditek in Administration , in Employment Firms , in Information Technology
  • 140-H Allama Iqbal Rd, P.E.C.H.S Block 2 Block 2 PECHS, Karachi, Karachi City, Sindh , 75400
  • Post Date : May 23, 2023
  • Apply Before : July 15, 2023
  • Salary: Negotiable
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Job Detail

  • Job ID 14005
  • Experience 4 Years
  • Gender MaleFemaleTransgender
  • Industry Information Technology
  • Qualifications Bachelor’s Degree

Job Description

Responsibilities/Tasks:

  • Assist in developing brand frameworks and guidelines for Savyour, a diverse platform with various customer segments, including partner brands.
  • Contribute to campaign strategy discussions by providing strong consumer insights, trendspotting, and data analysis.
  • Support marketing and branding needs for active categories such as food, fashion, beauty, health, electronics, and grocery.
  • Clearly define and implement brand and communication strategies for both internal and external stakeholders.
  • Manage integrated marketing communication (IMC) campaigns of different nature, including brand, sales, category, and corporate social responsibility (CSR) campaigns, in collaboration with internal teams and agencies.
  • Continuously optimize campaigns based on data and insights to maximize return on advertising spend (ROAS) and return on investment (ROI).
  • Ensure brand guidelines are followed across all communication channels, including advertisements, influencers, etc.
  • Identify and establish partnerships and sponsorships to drive brand and business growth.
  • Conduct research and analysis to monitor overall brand health and key performance indicators (KPIs).

Relevant Experience:

  • 4-5 years of experience in creating and executing 360-degree marketing campaigns, including digital and media campaigns.
  • Strong problem-solving skills to develop sustainable systems.
  • Understanding of the creative process and ability to collaborate with design and content teams to effectively deliver campaigns.
  • Minimum bachelor’s degree, preferably in Business Management, Advertising, or Media Management.
  • Comfortable working with data to derive meaningful insights and translate them into actionable tasks.
  • Experience in data-driven environments.
  • Ability to manage expectations in a multi-stakeholder environment.
  • Established contacts and network with creative, media, and research agencies.
  • Excellent commercial acumen and understanding of the e-commerce landscape, with knowledge of retail as a plus.

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