Responsibilities/Tasks:

• Assist in developing brand frameworks and guidelines for Savyour, a diverse platform with various customer segments, including partner brands.
• Contribute to campaign strategy discussions by providing strong consumer insights, trendspotting, and data analysis.
• Support marketing and branding needs for active categories such as food, fashion, beauty, health, electronics, and grocery.
• Clearly define and implement brand and communication strategies for both internal and external stakeholders.
• Manage integrated marketing communication (IMC) campaigns of different nature, including brand, sales, category, and corporate social responsibility (CSR) campaigns, in collaboration with internal teams and agencies.
• Continuously optimize campaigns based on data and insights to maximize return on advertising spend (ROAS) and return on investment (ROI).
• Ensure brand guidelines are followed across all communication channels, including advertisements, influencers, etc.
• Identify and establish partnerships and sponsorships to drive brand and business growth.
• Conduct research and analysis to monitor overall brand health and key performance indicators (KPIs).

Relevant Experience:

• 4-5 years of experience in creating and executing 360-degree marketing campaigns, including digital and media campaigns.
• Strong problem-solving skills to develop sustainable systems.
• Understanding of the creative process and ability to collaborate with design and content teams to effectively deliver campaigns.
• Minimum bachelor’s degree, preferably in Business Management, Advertising, or Media Management.
• Comfortable working with data to derive meaningful insights and translate them into actionable tasks.
• Experience in data-driven environments.
• Ability to manage expectations in a multi-stakeholder environment.
• Established contacts and network with creative, media, and research agencies.
• Excellent commercial acumen and understanding of the e-commerce landscape, with knowledge of retail as a plus.