Key Responsibilities:

• Aggregating data from multiple sources, creating reliable databases/data systems & identifying and filling knowledge gaps
• Work closely with Operations and Marketing teams to produce dashboards in order to tell the narrative of performance across the digital landscape
• Design, execute and analyse A/B tests to optimize various aspects of our business, including but not limited to product pages, landing pages, and user flows.
• Performing deep-dive analyses of digital campaigns and developing an understanding of the business’s commercial goals
• Develop a deep understanding of customer behaviour and preferences through the analysis of on-site data, user feedback, and customer journey mapping.
• Use analytical tools such as Google Analytics, Heap, MIxpanel and MS Power BI to generate actionable insights and recommendations.
• Collaborate with cross-functional teams to implement data-driven changes to improve website performance, conversions, and overall customer satisfaction.
• Continuously monitor and analyse site performance metrics, and report on KPIs to inform decision-making and measure the effectiveness of A/B tests and other initiatives.
• Identify new opportunities for A/B testing and on-site data analysis, and contribute to the development of best practices for testing and optimization.
• Stay up-to-date with industry trends and best practices in e-commerce analytics and A/B testing to ensure our organization remains competitive and data-driven.

Required Skills:

• Strong commercial experience working with Google Analytics, Google Big Query, Google Tag Manager, GA4 & MS Power BI
• Fluency in SQL & MS Excel is necessary
• Experience designing, executing, and analyzing A/B tests.
• Bachelor’s degree in Computer Science, Engineering, Math, Finance, Accounting, Economics, Statistics, or equivalent work experience.
• Proficiency in analytical data manipulation on large marketing databases and external data sources
• Implement BI reports based on the above requirements.
• Set up and maintain BI tools, infrastructure, and integration with company data sources.
• Knowledge of Agile process and principles SDLC (Software Development Life Cycle) Experience is a plus.

Required Experience: At least 3+ years of experience, preferably in E-commerce