Responsibilities:

• Analyze market trends and identify areas for product improvement to increase overall MA product uptake.
• Design and implement campaigns to acquire new customers, increase customer retention, and revive inactive customer base for key products.
• Develop a comprehensive campaign strategy to achieve monthly mobile account active user targets.
• Create customer segmentation models to drive growth in key customer segments.
• Develop pricing models and conduct sensitivity analyses to determine optimal pricing strategies for different customer segments and products, aiming to drive revenue growth and profitability.
• Conduct thorough analysis of market trends, competitor pricing strategies, and customer feedback to identify areas for pricing improvement and develop effective pricing strategies.
• Establish and maintain pricing policies and procedures to ensure compliance with regulatory requirements.
• Collaborate with marketing teams to develop targeted pricing and promotional campaigns for specific customer segments.
• Coordinate with product development teams to align pricing strategies with product development and market positioning.
• Manage campaign trackers to ensure visibility of ongoing product campaigns and offers.
• Perform post-campaign analysis to evaluate campaign effectiveness and gain insights.
• Oversee all customer communication channels to maintain consistent messaging and maximize campaign performance.
• Obtain campaign approvals and track monthly and annual campaign P&L against budget.
• Monitor and optimize customer funnels to ensure effective consumer engagement throughout campaigns.
• Collaborate with the Head of Growth & Analytics to contribute to the strategic development of the business and pricing growth.

Education: Minimum Bachelor’s Degree Experience: 4-6 years of relevant work experience

Behavioral Skills & Competencies:

• Proficiency in MS SQL Server and MS Access.
• Solution-oriented and collaborative mindset.
• Strong problem-solving skills.
• Proficiency in MS Excel.
• Ability to see tasks through from inception to completion.
• Effective time management skills and ability to work under deadlines.
• Excellent presentation skills.