Responsibilities:
As an SEO Specialist, you will be responsible for the following:

• Developing optimization strategies to improve the search engine rankings of the company’s website.
• Conducting tests, collecting and analyzing data and results, and identifying trends and insights to maximize ROI.
• Managing the expenses of SEO campaigns, ensuring they stay within budget, estimating monthly costs, and resolving any discrepancies.
• Collaborating with editorial and marketing teams to incorporate SEO principles into content creation and content marketing efforts.
• Researching and implementing search engine optimization recommendations.
• Creating and implementing a link building strategy.
• Establishing measurable goals to track and demonstrate improvements in marketing initiatives.
• Crafting compelling and high-quality website content, including blog posts and page descriptions, to enhance search engine visibility.

Essential Skills for an SEO Specialist:

• Proficiency in using Google and Bing’s services, including Analytics and Webmaster Tools.
• Experience with Google’s Keyword Tool.
• Functional understanding of HTML and CSS.
• Familiarity with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
• Proven success in link building and viral marketing strategies.
• Ability to implement effective local and long-tail search strategies.
• In-depth knowledge of mobile strategy and its impact on SEO.
• Strong understanding of how blogging, press releases, social media, and other strategies complement SEO efforts.
• Experience in driving inbound organic search traffic and improving search engine result pages (SERPs).
• Proficiency in creating reports that present web analytics data and evaluate website performance.
• Up-to-date knowledge of current and projected trends in the SEO industry.
• Familiarity with industry-leading SEO tools.

Education & Experience:

• Bachelor’s degree in IT/CS or a related field.
• Proven experience in SEO.
• 3-4 years of relevant experience.