Job ID 13816
Experience 3 Years
Qualifications Bachelor’s Degree
As an SEO Specialist, you will be responsible for the following:
- Developing optimization strategies to improve the search engine rankings of the company’s website.
- Conducting tests, collecting and analyzing data and results, and identifying trends and insights to maximize ROI.
- Managing the expenses of SEO campaigns, ensuring they stay within budget, estimating monthly costs, and resolving any discrepancies.
- Collaborating with editorial and marketing teams to incorporate SEO principles into content creation and content marketing efforts.
- Researching and implementing search engine optimization recommendations.
- Creating and implementing a link building strategy.
- Establishing measurable goals to track and demonstrate improvements in marketing initiatives.
- Crafting compelling and high-quality website content, including blog posts and page descriptions, to enhance search engine visibility.
Essential Skills for an SEO Specialist:
- Proficiency in using Google and Bing’s services, including Analytics and Webmaster Tools.
- Experience with Google’s Keyword Tool.
- Functional understanding of HTML and CSS.
- Familiarity with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
- Proven success in link building and viral marketing strategies.
- Ability to implement effective local and long-tail search strategies.
- In-depth knowledge of mobile strategy and its impact on SEO.
- Strong understanding of how blogging, press releases, social media, and other strategies complement SEO efforts.
- Experience in driving inbound organic search traffic and improving search engine result pages (SERPs).
- Proficiency in creating reports that present web analytics data and evaluate website performance.
- Up-to-date knowledge of current and projected trends in the SEO industry.
- Familiarity with industry-leading SEO tools.
Education & Experience:
- Bachelor’s degree in IT/CS or a related field.
- Proven experience in SEO.
- 3-4 years of relevant experience.
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