Job ID 14000
Experience 6 Years
Industry Information Technology
Qualifications Bachelor’s Degree
Gaditek is seeking a Senior Brand Marketing Manager for its prominent business unit, PureVPN. The successful candidate will be responsible for leading global brand strategies and execution, streamlining operations, and driving scalability. As a key member of the Growth team, you will collaborate across departments and organizational levels.
This position will play a vital role in scaling the company by driving growth through Brand Marketing. The role requires a combination of managerial, tactical execution, and technical skills.
- Lead and inspire teams in Brand Marketing tactics and activities (Creative, Content, Social Media, and Communications) to drive fast-paced growth while defining the department’s vision.
- Oversee daily operations and inventory management.
- Develop creative and innovative approaches to effectively communicate the business’s messages.
- Define and adjust metrics for tracking performance and implement processes to build and manage attribution and digital dashboards for growth metrics.
- Contribute to OKR (Objectives and Key Results), KPI setting, and budget planning processes.
- Manage and optimize campaign budgets across different channels to drive efficient growth.
- Continuously ideate and experiment to achieve exponential growth in markets.
- Build brand awareness through marketing campaigns using a diverse media mix model strategy.
- Establish brand guidelines, best practices, and ensure compliance across the organization and with external partners, event leaders, etc.
- Manage relationships with advertising, media, PR, and social marketing agencies, as well as other external partners.
- Utilize data-driven metrics to formulate new brand strategies, improve existing strategies, and capitalize on emerging opportunities.
- Create messaging strategies for key segments and provide necessary brand and communications assets to marketing teams.
What does Gaditek offer you?
Gaditek is home to a highly talented team of 800+ employees working on global SaaS brands in diverse industries such as Cyber Security, Digital Media, Managed Cloud, E-commerce, Fintech, Web 3.0, and Venture Building as a Service. As a product-based company, our focus is on keeping you relevant in the market and the tech industry. We prioritize flexible full-time opportunities and take pride in our international team. With millions of customers and a global presence, we are making a significant impact.
Together, we dream big, work well together, and execute innovative ideas. We foster an enjoyable work environment and are consistently recognized as one of the best companies to work for, offering a wide range of benefits and an amazing culture.
- Experience in managing budgets in the range of hundreds of thousands of USD.
- Nice-to-have experience in Brand Marketing in B2C & B2B SaaS, E-Commerce, or Marketplace sectors.
- Ability to develop creative and innovative brand marketing strategies using both offline and online channels.
- Excellent communication skills and comfort in interacting with senior executives and external partners.
- Monitoring and analysis of daily, weekly, and monthly reports and traffic.
- 6-8 years of work experience with a degree from an accredited university, preferably in Marketing, Communications, Business Administration, or a related field. An MBA is preferred, with cybersecurity experience strongly desired.
- Experience in building and scaling international Brand Marketing Execution, as well as developing and maintaining strong relationships with partners and internal teams.
- Experience in monitoring affiliate programs, analyzing competitor programs, and developing advertising materials for partners.
- Oversight of affiliate payments.
- Ability to build KPIs, optimize processes within the affiliate team, and form teams to meet business needs.
- Strong team-building and leadership experience.
- Experience in emerging markets is a plus.
- Deep understanding of digital channels and customer interaction throughout the purchase journey.
- Analytical skills: use data-driven reports to facilitate coaching