ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Collaborate closely with the Marketing program leader to drive monthly and quarterly revenue plans through non-digital marketing initiatives. Manage the corresponding calendar.
• Play a key role in executing product launches, go-to-market strategies, and various marketing initiatives, including print, outdoor, channel, customer, and referral campaigns.
• Identify and capitalize on business opportunities across projects, ensuring timely and effective activations.
• Support marketing, sales, channel, and customer program leaders in outreach, brand-building, relationship-building, and product marketing activities.
• Manage relationships with proven suppliers/vendors based on quality and cost parameters.
• Coordinate with all marketing strategies and plans to ensure accurate and timely deployment of offline phases.
• Foster coordination across departments and stakeholders both horizontally and vertically.
• Regularly monitor and report on plans, expenditures, and outcomes.
• Proactively seek and drive opportunities to increase revenue and ROI from activation efforts.
• Keep abreast of industry best practices and innovations to support on-trend business initiatives.

Job Specifications:

Managerial Skills: Demonstrated ability to manage multiple priorities, collaborate with team members, and problem-solve.

Education: A post-graduate degree in Communications/Marketing/MBA is essential for long-term growth within the organization. Understanding of brand and consumer marketing is advantageous.

Profile: The ideal candidate should thrive in a fast-paced business environment, possess a positive and problem-solving mindset, have strong interpersonal skills, and be proactive and adaptable. Initiative-taking and an outgoing personality are highly valued.