The Senior Marketing Manager role entails the creation and implementation of marketing strategies for a range of Fast-Moving Consumer Goods (FMCG) brands. This involves crafting brand identity, formulating marketing blueprints, budget management, and supervising marketing initiatives. We are seeking an ideal candidate with a distinguished track record in the FMCG sector and a profound grasp of marketing principles.

Key Responsibilities:

• Formulate and Implement FMCG Brand Marketing Strategies
• Develop and execute comprehensive marketing strategies for our FMCG brand portfolio.
• Conduct In-Depth Market Research and Analysis
• Identify target demographics and uncover valuable marketing opportunities through thorough market research and analysis.
• Craft Brand Positioning and Compelling Messaging
• Shape the brand’s identity and create persuasive messaging that resonates with the target audience.
• Manage Website Marketing
• Oversee website marketing efforts to enhance online presence and engagement.
• Create Strategic Marketing Plans and Budgets
• Develop strategic marketing plans and efficiently manage budgets for maximum impact.
• Supervise and Lead Marketing Campaigns
• Take charge of marketing campaigns, ensuring their successful execution and alignment with brand objectives.
• Team and Resource Management
• Lead and guide the marketing team and optimize resources for achieving marketing goals.
• Measure and Analyze Marketing Results
• Implement tracking mechanisms to gauge the effectiveness of marketing initiatives and refine strategies accordingly.
• Stay Informed About Current Marketing Trends
• Continuously stay updated on the latest marketing trends and best practices to maintain a competitive edge.

Join our team as the Senior Marketing Manager and steer our FMCG brands toward greater success with your strategic marketing expertise.