Senior Marketing Manager Job in Astor Karachi

Full time On-site @Bayt Jobs in Administration , in Employment Firms , in Sales & Marketing
  • 412 Uni Centre, I.I. Chundrigar Road Karachi, 75700
  • Post Date : September 10, 2023
  • Apply Before : October 20, 2023
  • Salary: Negotiable
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Job Detail

  • Job ID 20329
  • Experience Fresh
  • Gender MaleFemaleTransgender
  • Industry Information Technology
  • Qualifications Bachelor’s Degree

Job Description

The Senior Marketing Manager role entails the creation and implementation of marketing strategies for a range of Fast-Moving Consumer Goods (FMCG) brands. This involves crafting brand identity, formulating marketing blueprints, budget management, and supervising marketing initiatives. We are seeking an ideal candidate with a distinguished track record in the FMCG sector and a profound grasp of marketing principles.

Key Responsibilities:

  • Formulate and Implement FMCG Brand Marketing Strategies
  • Develop and execute comprehensive marketing strategies for our FMCG brand portfolio.
  • Conduct In-Depth Market Research and Analysis
  • Identify target demographics and uncover valuable marketing opportunities through thorough market research and analysis.
  • Craft Brand Positioning and Compelling Messaging
  • Shape the brand’s identity and create persuasive messaging that resonates with the target audience.
  • Manage Website Marketing
  • Oversee website marketing efforts to enhance online presence and engagement.
  • Create Strategic Marketing Plans and Budgets
  • Develop strategic marketing plans and efficiently manage budgets for maximum impact.
  • Supervise and Lead Marketing Campaigns
  • Take charge of marketing campaigns, ensuring their successful execution and alignment with brand objectives.
  • Team and Resource Management
  • Lead and guide the marketing team and optimize resources for achieving marketing goals.
  • Measure and Analyze Marketing Results
  • Implement tracking mechanisms to gauge the effectiveness of marketing initiatives and refine strategies accordingly.
  • Stay Informed About Current Marketing Trends
  • Continuously stay updated on the latest marketing trends and best practices to maintain a competitive edge.

Join our team as the Senior Marketing Manager and steer our FMCG brands toward greater success with your strategic marketing expertise.

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