Primo Capital Software House is seeking an experienced Senior PPC Manager and social Media Specialist to join our team. We are looking for a candidate with a strong background in both PPC management and social media expertise. The ideal candidate should have more than five years of hands-on experience and a deep understanding of PPC strategies, social media platforms, and related tools.

Responsibilities:

• Develop and execute comprehensive PPC strategies across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more.
• Create, manage, and optimize PPC campaigns to achieve marketing objectives and maximize ROI.
• Conduct thorough keyword research, competitor analysis, and audience targeting to inform campaign strategies.
• Oversee the creation of engaging ad creatives, copy, and landing pages to boost campaign performance and drive conversions.
• Monitor and analyze key performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Utilize A/B testing and data-driven insights to identify top-performing ad variations and continually improve campaign effectiveness.
• Efficiently manage ad budgets to ensure resources are allocated in alignment with campaign goals.
• Stay updated on the latest features, algorithms, and best practices in PPC and social media advertising.
• Collaborate with cross-functional teams, including marketing and design, to ensure ad content aligns with the overall brand message.
• Provide regular reports and actionable insights to stakeholders, showcasing campaign performance and recommending enhancements.

Requirements:

• Minimum of five years of hands-on experience in managing PPC campaigns, including Facebook, Instagram, LinkedIn, and other social media ads.
• Proficiency in ad management tools and platforms such as Google Ads, Facebook Ads Manager, Instagram Ads, and LinkedIn Campaign Manager.
• Demonstrated success in running ad campaigns focused on lead generation, engagement, and conversions.
• Strong analytical skills to interpret data and optimize ad performance.
• In-depth knowledge of audience targeting, segmentation, and retargeting strategies.
• Exceptional creativity in developing compelling ad creatives and copy.
• Detail-oriented with a commitment to achieving measurable results and meeting campaign objectives.
• Ability to work independently and collaboratively in a fast-paced environment.
• A bachelor’s degree in marketing, advertising, or a related field is preferred.

Company: Primo Capital Software House
Salary Range: 200,000 PKR to 230,000 PKR (Depending on Experience)
Location: Sindhi Muslim Society, Karachi
Working Hours: 09:00 AM to 06:00 PM, Monday to Friday

If you are a highly experienced Senior PPC Manager and social Media Specialist with a minimum of five years of relevant experience, a passion for driving successful ad campaigns, and a commitment to achieving outstanding results, we would be delighted to receive your application. Join our team at Primo Capital Software House and contribute to our mission of delivering exceptional digital experiences.